LUX: Rosalía’s New Chapter of Light and Intimacy

Yesterday (October 20, 2025), Rosalía officially unveiled the release date of her next studio album, titled Lux. The announcement unfolded in two parts: first via simultaneous Instagram and TikTok live sessions, where we caught the icon in “getting ready” mode — styling, makeup queue, the full behind-the-scenes vibe. Then the narrative escalated in real time: she hit the road in Madrid, driving towards the city centre while fans gathered in anticipation of her arrival. After that, she sprinted through the crowd — a deliberate move that underscored how physical proximity to her audience is now part of her creative marketing.

Mark your calendars: the album lands on November 7, 2025. Already, select collaborations have been teased—among them Portuguese fado singer Carminho—and the full track-list has been revealed, pointing toward a calmer, almost angelic mood, a departure from the visceral intensity of her last record. Her previous album, Motomami (2022), reinvented the pop/reggaeton universe; with Lux, she appears to channel something more spiritual, light-filled and classically inflected.

In short: it’s not just a new album — it’s a new era.